Posts Tagged ‘Sports Information Directors’

Communication & Recognition

August 31, 2009

I can’t stress how important communication and recognition are in any job, especially in journalism and sports journalism.

Not only do you need to know your newspaper adviser, Editor-in-Chief, other editors, photographers, ad sales representatives, copy editors and staff writers.

The best way to get to know your colleagues is to visit and spend time in the newsroom. Even if you aren’t in a leadership position, it’s important to be noticed. That’s one thing I learned last year.

I came in as a freshman and was hesitant and intimidated by the newsroom, but I learned quickly that although deadlines can be killer, my colleagues try to keep a laid back attitude. If I hadn’t have shown my face in the newsroom last year, I wouldn’t be the Sports Editor as a sophomore, working alongside seniors in other leadership roles.

Also, for us sports writers, we MUST know the coaches, athletes and SIDs. Coaches and athletes need to be comfortable talking with you and vice versa. You should feel confident approaching SIDs to obtain information and set up interviews. I realize things can be scary at first, but the truth is, SIDs can be your most dependable resource. (more…)

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College SIDs, newspapers clashing over access to players

October 23, 2008

Before Sarah Jones can interview an athlete at Fairleigh Dickinson University, she must contact the athletic department and let them know about the scheduled meeting. As sports editor of the Equinox, Jones is required to cite the date, time and place where she will interview the player.

At the University of Texas in Austin, reporters are usually limited to speaking with athletes brought to press conferences after basketball and football games. During this time, sports information associates may even tell players: “You don’t have to answer that.”

More and more, sports information directors are trying to control access to players and coaches, requiring journalists to schedule interviews through their offices in what the SID at Baylor calls “hard-and-fast rules.”

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