Posts Tagged ‘New media’

Post all stories online, not just the big ones

October 13, 2008
Texas fans did not get to read about the womens soccer team's victory Monday morning unless they went to the school's athletics site. Post all stories online (and quickly).

Texas fans did not get to read about the womens soccer team's victory Monday morning unless they went to the school's athletics site. Newspapers should post all stories online – and quickly. (photo/

Texas football coach Mack Brown said Saturday’s game against Oklahoma was one of the greatest games he had ever seen. Better than Vince Young’s heroics against Southern Cal a few years ago? Coaches are prone to hyperbole, so we’ll allow this emotional post-game statement. The Longhorns’ 45-35 victory over Oklahoma may have been the best big-game this season. Offensively, this sure was a (Red River) Shootout as both offenses ran and threw, seemingly, at will. It was a fun game to watch. The Daily Texan’s David R. Henry was up to task of covering a game between a No. 5 (Texas) and No. 1 (Oklahoma). Here’s his lead:

DALLAS — Chris Ogbonnaya’s run toward a roaring sea of orange at the Cotton Bowl in the fourth quarter put an exclamation point at the end of Texas’ new No. 1 ranking.

The senior running back’s 62-yard run to the 2-yard line with Texas up by three led to the game’s final score, a 2-yard Cody Johnson run, giving the No. 5 Longhorns a 45-35 upset win over No. 1 Oklahoma in Saturday’s Red River Rivalry.

“It was one of the greatest football games I’ve ever seen,” said Texas coach Mack Brown. “Every time one would get up, the other one would come back and vice-versa. It was a heavyweight fight that continued throughout the day.”

After Missouri and LSU, formerly in the top five ahead of Texas, fell Saturday, the Longhorns overtook second-ranked Alabama in the Associated Press Top 25 and USA Today coaches’ polls to score their first No. 1 ranking since October of 1984.

Henry covers all the main elements – key play (62-yard run in final minutes), significance (Longhorns now are No. 1), context (two other top 5 teams lost during the weekend), and solid quote that emphasizes the lead’s focus.



Yet another reason to learn online skills

August 26, 2008

Newspapers across the country are moving rapidly to online production, as you probably already know. Some newspapers, like the Atlanta Journal-Constitution, have imploded the traditional news structure, eliminating news and sports departments in favor of departments like ‘news and information’ and ‘enterprise,’ according to Sporting News EIC Jeff D’Alessio. The AJC is not the only newspaper re-organizing its news rooms. (Still think the Internet is a fad?) Newspapers are actively seeking reporters with new media skills.

Every college newspaper (and yearbook) should develop a sports blog that addresses individual sports or sports in general on campus. Reporters should post info daily regardless of the print publication schedule. Post all breaking news online. These sports blogs should include photos, breaking news, practice notes, and, sometimes, a short feature or profile. And make sure you include internal links within each item, something that enables readers to dig deeper into issues and news. This additional research will also make you a more informed reporter.

If your news publication does not create a sports blog, develop your own as some college students, like an enterprising reporter at Davidson did for basketball. First, you must learn basic journalism skills, but apply them online as well. Frankly, this is no longer an option.