Introduce yourself to coaches, SIDs


First impressions are terribly important. So make a better one by introducing yourself to the coaches and sports information directors you will work with this season – in their offices, not out on the field where they will be working. You would not want people introducing themselves to you on deadline, right?

Keep these conversations off the record. Get to know one another. You can also talk about expectations for the beat, such as best times to speak with players before or after practices, and schedule a weekly meeting for a time to catch up, ask questions about upcoming stories – and even to allow coaches to grieve about coverage (which should be keep off the record).

Or, you can start just by popping in to the office, saying hello, and requesting a time to speak later. Ultimately, this helps both sides see one another as someone other than ‘the coach,’ ‘the reporter,’ or ‘the SID’ – a perspective that should prove helpful to all.


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