NCAA’s policy remains idiotic

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As I have written before, the NCAA’s policy on live blogging (or glogging) at games is ridiculously narrow-minded. Reporters at a college paper in Iowa are the latest victims of the NCAA’s misguided policy. The NCAA is concerned that a newspaper’s live blog is going to cause financial strains for its sponsors and media partners? C’mon. The NCAA’s leadership needs to brush up on some history, which reveals that every increase in sports’ popularity is a result of increased media coverage. The NCAA should invite more bloggers to games, much like NHL teams have started to do in cities like Washington, D.C. Fans are not going to turn off the CBS feed to their TV, nor turn off the local radio feed in Iowa to follow the games online. These live blogs are for people who do not have access to these other media or for those who want to read along as they watch the games on TV or listen to audio. The University of Iowa just announced it would back off from its original stance thanks to a protest from the Cedar Rapids Gazette. Live blogs complement other media coverage, offering free publicity for the NCAA and universities. I can see why the NCAA would be concerned.

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One Response to “NCAA’s policy remains idiotic”

  1. redsoxmaniac Says:

    I know your blog is standard and doesn’t falter away from college sports, but I think a lot of entertainment outlets are getting so scared of the freedom and liberalism ( some would call it criminal ) factors of the internet that they create these media firewalls to control everything within their walls.

    Sadly, MLB advanced media has done this on an incredible level. If you check out all things in terms of visual & audio media of MLB, there is absolutely nothing on the internet. Understood, they own the rights, but at the same time, their media presents almost 60+ years of millions of hours of footage, and the freedom of having someone posting a Manny homerun in 1998 wouldn’t impede on their business model and/or revenues.

    No other sport has the zeal to which Advanced media has hunted down anyone else trying to promote the game. You can find Bledsoe highlights on Youtube. I have seen sites post Michigan St. football highlights of the 90’s. I finally got to see Jordan’s first championship, and that astonishing line:

    ” The were people who thought that a Jordan-run team would ever win a championship.”

    Revisionist history shows that no one thinks that now. That the analysis of Jordan before his first title is almost the opposite of the current, and so much closer to Peyton Manning and Karl Malone than Kobe Bryant or Tom Brady.

    Apart from the digression, Advanced Media might the worst in vaulting all media features for the sports. Everything is done in-house, and all of it branded and bland-marked by most of it being placed only on MLB.com or ESPN.

    For colleges, although they have ownership of the entertainment, they have impediments to being able to produce from their media structures. They don’t have the money or infrastructure for archiving their media properly. A lot of the exposure, if not national, would come from maybe 2-3 local outlets. And they would be wasting more money trying to chase after people utilizing their media than giving the media freedom and using the exposure alone as a model to HELP their marketing.

    I’m on point with this article. It just baffles me that colleges try to promote higher-end media models of allowances and restrictions for which they have very little man/money power to control, much less make viable.

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